Client: Marriott Autograph Collection
Location: Manhattan Beach, CA, United States
Completion date: 2018
Project Team
Artist
Eric Zener
Architect
Houston Tyner
Interior Designer
EDG Interior Design & Branding
Overview
Westdrift is a modern clubhouse for work and play designed for a new generation of dreamers, doers and makers. Westdrift is fresh and independent hotel concept that embraces 'Endless California Summer' with iconic design elements, super graphics and a touch of Silicon Beach energy. EDG was responsible for the Branding, Graphics and Interior Design. Westdrift invites guests to ‘step into liquid’, California style…
Goals
The visual identity and design of Westdrift evokes a coastal modern aesthetic and celebrates the quintessential Southern California cool lifestyle. EDG partnered with Sausalito, California based photorealist Eric Zener to help achieve the 'Endless California Summer' concept with custom art pieces of swimmers throughout the property. The statement piece is a 20-foot-tall custom mural of a diving swimmer in the lobby.
Process
A neutral color palette of beachy tones and navy accents allow the custom murals by artist Eric Zener to pop, particularly the impressive 20-foot-tall piece of a plunging swimmer in the lobby. The EDG Branding and Graphics team also incorporated Eric Zener's artwork into several print collateral pieces.