Client: NCR World Headquarters
Location: Atlanta, GA, United States
Completion date: 2017
Project Team
Artist
Danielle Roney
Danielle Roney LLC
Art Consultant
Anne Tracht
ConsultArt Inc.
Other
Jason Hoeft
JLL
Other
Phillip Crook, Jake Swindal, Erik Kandler
HITT Contracting
Other
Gensler
Industry Resource
Madera Arts
Client
NCR
Overview
Anchoring NCR’s new world headquarters, Nexus is the iconic emblem of their mission and history of innovation while offering a future vision of global connectivity. The site-specific piece floats effortlessly within the atrium space as a satellite reflecting our individual and collective connections; where spatialized behavior reveals new dimensions of the technological reality we live in; reinforcing how our connectedness contributes to our daily lives.
The 7-story atrium project consists of 8,012 hollow, 4” diameter, stainless steel spheres; 925 – 1/16” stainless steel cables, and 26 aluminum plate panels at 20’L x 34’W x 60’H.
Goals
Nexus is a vision of creative innovation between Art and Technology, anchoring NCRs headquarters as a destination in the technology sector. In the design process, atrium geometries directly influenced algorithmic formations through responsive site specificity, seamlessly creating an integrated relationship to the architecture.
Nexus uniquely responds to the lobby atrium spatial dynamics to reveal a fluid series of interactions for a mobile audience; illuminating themselves at different proximities and paces.
The monumental project incorporates dynamic viewers’ experiences from multiple levels throughout the building, as well as several multi-block street views from adjacent approaches. Natural light filters through the reflections of the stainless steel spheres, where interactions between light and form respond to the transition of time and space, utilizing the mirrored surfaces to pull the exterior reflections into the interior atrium.
Process
Great projects take great faith, inspiration and expertise from all stakeholders. This reflects the visionary client support from NCR, insightful project management from JLL and unwavering collaboration with art consultant, Anne Tracht of ConsultArt. With a complex set of installation conditions, a full project team integration was pivotal to the success of Nexus. Key orchestration between base building construction, interior client construction, structural engineering and scaffolding teams created a fluid and precise 18-day installation process for my studio installation specialists.
Additional Information
Through the artistic interpretation of spatialized intelligence and collective behaviors, Nexus reveals a fluid series of interactions between ourselves and others, environments and influences– within visible and invisible forces not only computational, but also human and social.