

Client: Zucker's Bagels & Smoked Fish
Location: New York City, NY, United States
Completion date: 2018
Artwork budget: $7,000
Project Team
Client
Matt Pomerantz
Zucker's Bagels & Smoked Fish
Artist
David Bender
Architect
Ricardo Zurita Architects
RZAPS
Overview
Commissioned by co-founder Matt Pomerantz, the theme was left to the artist's own imagination. Because this is a gathering place for the local community, Matt wanted it to be uplifting and welcoming.
Goals
The curved wall influenced my choice of materials especially the gold leaf pattern - knowing that it would reflect light differently all along the curved plane.
Process
There were many studies done that continued to refine the design. Client was totally open to the evolution of the creative process.
Additional Information
The mural, Liquid Light, can be seen from the street and becomes a magnet to draw people into the store. It is particularly dramatic at night.