Formation>Action - CODAworx


Client: Indiana State University

Location: Terre Haute, IN, United States

Completion date: 2018

Artwork budget: $54,000

Project Team


BJ Krivanek

Krivanek+Breaux/ Art+Design

Industry Resource

Bro Design


Indiana State University


Joel Breaux

Krivanek+Breaux/ Art+Design


Metaphoric structures attached to South-facing windows are inscribed with words that reference realms of business and social effects, projected as shadows onto persons walking on a staircase. Within the pattern language of the artwork, the words communicate themes and concepts about the foundation and meaning of Scott Business School within the university, community and world beyond. Constructed of Anodized aluminum, laminated resin panels, and die-cut vinyl. Dimensions: 16’-2”W x 13’-9”H x 10”D


The artwork is located within the window structures of a new building entrance, which reflects the restored Art Deco architecture of the original Federal Hall. Art Deco is characterized by geometric forms and patterning, and it was our intention to integrate this artwork into Federal Hall by incorporating geometric forms that are inscribed with words, that are themselves comprised of geometric letterforms. We utilized a modified form of early digital, pixelated typography, to both reference Art Deco as well as the technologies that are incorporated into the realm of business, continually evolving. The pixelated typography creates a sort of visual camouflage, suggesting hidden meanings.


A small group of Scott Business School faculty and administrators assisted in the development of the complex taxonomies of inscriptions that were incorporated into the artwork. Students evolve within a series of general domains: Formation/ Influences—Academia, pedagogy, business models & systems; Contexts: macro-economic forces & systems; Actions/ Effects: Individual activation and societal benefits and other effects.

Additional Information

This commission arose through a typical public art commissioning process, with a public RFQ, finalist presentations, etc. The University was very supportive of this project, and the university art curator assisted in the art and content development process.