Client: Parc de la Gorge de Coaticook
Location: Coaticook, QC, Canada
Completion date: 2014
Create a new nighttime destination by transforming a rural forest into a luminous multimedia experience.
How do you turn a quiet woodland park into a family-friendly nighttime destination? The marketing team at eastern Quebec’s Parc de la Gorge de Coaticook asked Moment Factory to put their park on the tourist map by creating an anchor experience. The experience had to respect the pristine natural setting, so daytime visitors could still enjoy the landscape, and needed to be removable for the harsh winter season.
Our team looked at the park’s offer – hiking trails, beautiful natural surroundings, the world’s longest suspended bridge – and developed Foresta Lumina, an immersive experience that uses sound, light and video projection to bring local myths and legends to life along a 1.5-mile walking path.
From the moment visitors pass through a mysterious, misty Portal until they emerge back into everyday life, they are plunged into a world where the magical seems entirely possible. A range of techniques – from RGB illumination of custom prints, to thousands of carefully hand-wrapped LEDs, to bioluminescent illumination – are reinforced with artful sound design to create an evocative, immersive environment that speaks to young and old alike.
Moment Factory designed, fabricated, installed and weatherproofed every element of the project, from the script and storyline, to die-cut metal manuscripts, to mysterious fairies and demons hiding in the trees. We also worked closely with the marketing team to help develop promotional materials and ensure a strong brand for the attraction.
The result was Quebec’s success of the summer. Foresta Lumina blew through every metric that had been set for success, with two-hour lineups for admission, ten times the number of admissions the client had forecast, and a revitalized brand for the park and the town. Local hotels and restaurants reported huge increases in evening business and overnight stays, and the project was featured in regional, national and international media. Now we’re on to the next challenge: maintaining the project’s success through the 2015 edition, which we’re currently preparing for this summer’s installation.