Client: FOG Fair

Overview

San Francisco’s annual FOG Fair at Fort Mason celebrates today’s creatives and contributors to the worlds of design and visual arts, with extensive programming alongside artwork, international galleries, and design dealers.

In 2020, we designed and installed Seeing Things, once more working with celebrated designer Stanlee Gatti. The theme for 2020 was about vision and perspective: Building upon an eye, and thinking through the vantage point of the viewer, we designed a hyper-creative trade show booth that was more art experience than “booth.” Having developed a relationship with Stanlee over the years, there’s a lot of trust in execution – which means we’re empowered to run with our ideas through a quick timeline.

Goals

To build a functional public art piece, we designed for installation, starting with the install requirements and working backward to fabrication.

Process

Given the short timeline, we selected materials that didn’t require too much painting and we fine-tuned the mechanics of the spinning wheel to ensure mechanical parts would work consistently in high traffic. Most importantly, we needed to build for the graphics at scale, so they would fit together perfectly on site, and create the hypnotic illusion.