Client: Zeffirelli Museum

Overview

The second principle of thermodynamics states that thermal energy, and therefore heat, always passes from a hot body to a less hot one, and never the other way around. The energy is distributed between the two bodies reaching a thermal equilibrium. The measure of the degree of reached equilibrium is called entropy.
Order is fundamental in whatever the human mind finds itself having or wanting to understand. Because the senses, first of all, capture order and structural organization; without them there is no understanding or possibility of conveying a meaning, a message, an emotion.
According to the ancient Greek philosophers, art had to be made out of order, harmony, proportions. Therefore, only those who work with beauty as their goal are true artists. Entropy intends to celebrate the infinite search for order and balance, the stylistic code of Franco Zeffirelli.

Goals

Enhance the neoclassical monument through the contemporary art of video mapping.

Process

The Zeffirelli Museum called us to represent our visual art within their exhibition space.

Additional Information

To see the video in 4k quality you can visit our official youtube channels "Antaless Visual Design"