Client: Italian Embassy of Buenos Aires

Overview

What do volumetric and complex computer data have to do with the concept of aesthetics? Aesthetics is the sensation, the sensibility in perceiving beauty through the mediation of meaning. Extracting the beauty, the particular out of the universal, is the task of the artist who uses some data. Data relating to reality, society, nature, but also to one’s own imagination, which must study, analyze and translate into a work of art. Dataesthetic wants to focus on the artist’s work, and like this, especially in the world of visual art, is able to transform mathematical data, calculations, and proportions into representations that arouse, in a completely inexplicable and unpredictable way, multiple emotions and moods in the observer. Architecture is remodelled and transformed to be perceived with a new aesthetic sense.Throughout the construction of innovative digital materials, the particular arrangement of lights and shadows, shapes and colors on the facade, the artist creates a harmonious representation of beauty, a work that manages to create in the viewer a shared sentiment, in short, something universally communicable.

Goals

Enhance the neoclassical monument through the contemporary art of video mapping.

Process

The Italian embassy in Buenos Aires called us to represent our visual art on one of the symbolic monuments of the city.

Additional Information

To see the video in 4k quality you can visit our official youtube channels "Antaless Visual Design"