Client: Four Brown Folk Decor

Overview

Area – 2100sqft
To build – Home decor retail & cafe
Target audience – Women of age group 16-40.
Design Brief – The Wishing Chair offers product concepts inspired from whims and fancies of childhood and evoking nostalgic emotions among customers when experiencing the brand. So to make a place that is quirky, whimsical in its story. The quaint ‘English Café’ that compliments the store experience quite significantly but clearly segregating from the store in a patio like setting.

Goals

The store environment was conceptualized to deliver the brand’s values and ‘whimsical’ positioning through store design and visual merchandising. the store interiors design helps create a very eclectic English setting for presenting their different innovative curated designer home décor product. The storefront is inspired from a typical ‘Enid Blyton era’ English façade with a recessed door, wooden cornices and molding in a distinctive sunset purple, as its brand signature. Windows are the first point of contact with the customer and have been given due attention in the store design. The interiors design palette is a clean and soft blend of materials, colours and textures of with subtle impressions. Soft pastels dictate the colour palette with powdery coral, sea-washed mint and muted lilac. A sense of discovery flows through the store aided by the choice of layout where customers tend to walk around. A very distinct English touch is given to the store environment with little installations like the Victorian style chandelier, mock-up versions of English windows and doors, curtains, furniture, adding credibility to the whimsical drama in the environment. A large canopied wrought iron bed, alongside a house-built shelf was designed to create a warm, soft ambience.

Process

Graphic courtesy
The Wishing Chair

Flooring
Kajaria & decowood

Lighting
Plus light tech

Paint
Asian Paints