Client: New Stanford Capital LLC

Overview

The project, located in the heart of the Fashion District in Downtown Los Angeles, is a wholesale showroom building. The project is a multi-level complex with 132 commercial condominium units on three above ground levels with four subterranean levels. This building is a prime spot for buyers, ranging from local retailers to high-end department stores for everything related to fashion.

Goals

The art needs to be scaled to the exterior architectural alcoves of the building, the subject matter being of particular importance to the building’s owner. Six exterior alcoves are 26’Hx11’W and are a configuration of two triptychs; one triptych each for the North/East and South/East corners of the building. Four additional exterior alcoves are 26’Hx22’W, two each on the North and South building exteriors.

Process

Project Management services included submitting renderings and budget details of the artwork to be executed for credit toward the Arts Development Fee obligation to the Department of Cultural Affairs. Final Reporting Documents were submitted and terms of the Final Art Plan were met. The artwork plan includes identification plaques installed on visible locations of the building exterior. Art Design services included art selections presented to support the Client’s objectives. Commissioning art; guiding the commission process and leading meetings between artist and client. Production Management Services included finding appropriate vendors to create the tile murals and plaques as well as interviewing and vetting installers for quality of product and accountability; coordination of receipt of art; framing of final paintings and delivery and security installation of framed art. The desired completion date was met.

Additional Information

The Angel triptychs on the corners of the building’s exterior celebrate Los Angeles, joyously reminding us of the profound name, the “City of Angels,” that was given to the city. Los Angeles and Paris are depicted on the North building exterior, with New York and Milan depicted on the South building exterior. The murals depict renowned international cities known for their forward thinking fashion industry, unique iconography and memorable beauty. With Los Angeles architecture, fashionable lifestyle, arts and cultural organizations, these murals celebrate Los Angeles as an international innovator on par with the most renowned cities in the world.