Client: RLI Insurance

Location: Peoria, USA

Completion date: 2013

Artwork budget: $28,000

Project Team

Artist

Linda Leviton

Other

RLI Insurance Team

Overview

I was asked to develop a timeline for RLI insurance company. The wall they designated for the project was in an atrium. The wanted the piece to be positioned above the glass railing and to be approximately 10 ft wide. It needed to have a text panel for each decade starting in the 1960's and go to the 2050's.

Goals

The artwork needed to fit in with the recent renovation of the corporate headquarters. It needed to be stainless steel and use the corporate typeface.

Process

As the artist I designed several configurations options for layout and how the timeline could segmented and read. I worked as the artist and designer with a marketing communications manager. She met with the corporate design team and copywriters. I designed using their imput and then fabricates the timeline.

Additional Information

The timeline is be updated into the 2050's. I had to find a process for updating the text that would still be viable in 4 years. I presented several different ways the text could be applied. In the end they selected a laser etched anodized metal panel.