Client: Paint the Void

Overview

A non-profit arts collective born out of the 2020 pandemic, Paint The Void matches local artists with local businesses, organizes public donation and commissions uplifting murals, turning boarded-up storefronts into primed canvases for public art. The process keeps artists at work, beautifies the neighborhoods all across San Francisco, and gives small-business owners a new lease of hope, drawing the local community into the process.

Paint The Void has now completed 165 murals, received massive acclaim from the public and had touched the lives of thousands of Bay Area residents. The entire project has been organized and executed remotely, by 4 female founders, who commissioned over 180 artists to make this a reality. Paint the Void evoked and inspired art and economic recovery during times of adversity.

Since 2020 PtV has raised over $500k for local artists most who live within walking distance to the murals they painted. The local community has become captivated by their impact in the Bay Area neighborhoods, placing artwork on abandoned and boarded up storefronts almost immediately when Shelter in Home was mandated. This effort was recently celebrated in January 2022 with an Exhibit and a book is coming soon. You can preorder the book here: https://bit.ly/3M2ypsT

Goals

- Hiring Local Artists
- Beautifying Neighborhoods
- Offering Creative Freedom in a time of need
- Healing

Process

Paint The Void reached out to local artists and matched them with local businesses to donate murals to their storefronts. Paint the Void organized public donations to then commissions uplifting murals, turning boarded-up storefronts into primed canvases for public art. The process keeps artists at work, beautifies the neighborhoods all across San Francisco, and gives small-business owners a new lease of hope, drawing the local community into the conversation at every opportunity. Paint the Void worked closely with the businesses to ensure their aesthetic was reached with the artists we curated and they also worked closely with the artists to ensure their creative freedom was received well - matching and curating the right partners was key. Additionally Paint the Void handled all logistics, insurance, contracts and safety requirements to ensure a positive experience to all. Paint the Void also worked with local BIDs, Merchant Associates and neighboring organizations to make sure the mural was well received by the public.

Additional Information

We are currently in the process of creating an art book for this project that will commemorate the murals created during the pandemic and its impact on the community. The donation page is hosted through Flipcause, and is titled Pre-Order the Paint the Void Book.