Façade Festival - CODAworx

Façade Festival

Client: Burrard Arts Foundation

Location: Vancouver, BC, Canada

Project Team

Client

Kate Bellringer

Burrard Arts Foundation

Artist

Adrian Scott

Go2 Productions

Industry Resource

Go2 Productions

Overview

FAÇADE FESTIVAL 2016, was an immersive and dynamic projection mapping experience that transformed the Robson Street façade of the Vancouver Art Gallery, with the work of five Vancouver-based contemporary artists from August 30th to September 5th, 2016, with a special finale presentation by Go2 Productions.

Goals

This public art project featured newly commissioned works by Eric Metcalfe, Barry Doupé;, Rebecca Chaperon, Renée Van Halm, and Chris Shier and was organized by the Burrard Arts Foundation (BAF) in collaboration with the Vancouver Art Gallery. In addition, technical mentorship was provided to all the featured artists by projection mapping specialists, Go2 Productions.

Process

Each featured artist specialized in different styles and mediums ranging from ink prints to painting, and digital lighting animations to video inputs and distortion effects. Go2 Productions' digital artists thoroughly enjoyed working with each of the contemporary artists in translating their work into a very successful projection mapping experience. The artists got to see what their final presentations would look like on Go2's four-foot model of the Art Gallery building. For Go2's finale presentation, the team used exquisite time-lapse flower footage by famed cinematographer, Louie Schwartzberg, integrated and augmented with colourful animations.

Additional Information

An estimated 35,000 people attended the projection mapped show, with the hashtag #FacadeFest reaching over 70,000 people. This project won a 2017 CODAaward in the Institutional Category.