Client: Burrard Arts Foundation

Overview

Façade Festival is an annual public art initiative and projection mapping festival held in Vancouver. The festival aims at creating more opportunities for people to experience art – without having to step into an art gallery. Ten artists were chosen to participate in this year’s festival and they used a variety of styles and mediums for their individual presentations; each of them unique in their tone and voice. Go2 was honoured to be on board as the technical partner for the second year in a row.

Goals

The goal was to take art off gallery walls and introduce it to the public in a unique and interesting way. We had a bigger surface to work with this year, as we were projecting onto the larger facade of the Vancouver Art Gallery.

Process

Our team mentored each of the artists, making sure their final presentations fit the iconic structure of the art gallery to a tee. We also tested all of their work on our in-house 3ft 3D model of the art gallery so there would be no surprises on the final day. Our finale, Contradistinction, was an original piece produced by our team with the goal of turning the Art Gallery into a playground of light and movement.

Additional Information

The festival ran for seven days, with projections starting at 8pm and going till 11.30pm each night. This year, Façade Festival drew an even larger crowd than last year’s 35,000 attendees and the gorgeous artwork was widely shared on all forms of social media. We were so thrilled to be a part of an art initiative of this size in our home city, Vancouver and we look forward to #facadefest 2018.